About Us

ABOUT GINDLICHBYANNI

GLINDLICHbyAnni is all about the small but meaningful details. We believe that your personal style isn't defined by what's big and obvious, but by the playful, limited-edition, and carefully selected pieces that tell your story.
An accessory is more than just decoration; it's a mood booster, a lucky charm, and a daily, uncomplicated upgrade for your favorite bag, phone, or smartwatch.

THE VISION

Our vision is to transform everyday objects into limited-edition collector's items that instantly bring joy and character to your life. We place great emphasis on quality and durability in our selection process.
GLINDLICHkeit: We want to integrate the small, unexpected moment of happiness into your day, whether through a charming dachshund pendant or a statement keychain.
Easy styling: Our pieces can be effortlessly attached to any bag, backpack or smartwatch, instantly making it more personal.
"Your style is the sum of your favorite pieces – we provide the charms to go with them."

OUR VALUES

GLINDLICHbyAnni is a small company with a big ambition: to offer you unique accessories that you'll love. We value:
Loving packaging: Every order is packaged with personal care and shipped quickly.
Quality in every detail: We carefully select our materials and designs to ensure your new companions are sturdy and stylish.
Approachability: We're here for you. A real face behind the brand, wanting to make you happy with individual accessories.